Citipointe – a church for young people and for the future

Story & Document Analysis by Becky Arthur

Video & Interviews by Alix Lee

Slideshow & Video Recording by Luke Faithfull

Christianity in Australia is on the decline.  Census data indicates that Australians are drifting away from traditionally popular religion with a 7% decline in those identifying with a Christian denomination from 2001-2011. This trend is even stronger in younger age groups with almost a third of people between the ages of 15 and 25 identifying as irreligious. However one Christian denomination stands out as an anomaly in the seemingly dire outlook of Christianity in Australia. The Pentecostal church was the only Christian sect to increase its number in the last census, its percentage of the population going from 1% to 1.1%. The actual number of worshipers increased by one fifth over this same period. The Pentecostal church also maintains a distinct hold on the younger generation with a study in 2004 finding that over a third of Christians in the 15-25 year old age bracket attended Pentecostal services.  This data clearly indicates that this particular denomination is succeeding in attracting young followers at a time when this age group is abandoning religion in droves. One of the biggest Pentecostal influences in the nation is Citipointe, a global church community that was founded in Brisbane and which boasts thousands of members. Citipointe is very different to most traditional Christian churches and appears to be successfully targeting young people despite their recent statistical rejection of God.

The original Citipointe church in Carindale is more like a satellite city than a place of worship, consisting of a day care centre, higher education facilities, a ministry college, residential units and a school with over 1500 students. This community is touted excessively on the Citipointe website, described as “people of all ages and races who are unmistakably influencing the world for good and for God”. The website is highly professional and image driven, presenting an attractive and modern church that does not shy away from using technology and social media to their advantage. The religious services on offer are numerous and varied, with 5 different services held every weekend, each with a focus on a particular age or ethnic group. The Sunday night service specifically caters to youth with “regular themed nights, guest bands, productions” and “relevant and inspirational preaching” promised every week.

A Sunday night service at Citipointe does not fit the stereotype of a fire and brimstone speech from an aging pastor, held in an ancient church with silent worshipers huddled together on hard wooden pews. The venue is a massive 2500 seat auditorium which is filled to the brim with fashionably dressed young people, who chat excitedly as they wait for the night to begin in earnest. The noise only increases as a pop rock band begins to play, their enthusiastic audience singing and dancing along. Already the attraction for the teenagers is clear; you could easily mistake this Pentecostal church service for a local concert. The music continues throughout the night, only interrupted by incredibly professional re-enactments of popular bible stories and a few short sermons from a young minister. The overall vibe is incredibly relaxed and enjoyable, but a true fanaticism shines throughout the night, with enraptured audience members often losing themselves in their praise of the lord. The incredibly high production values of the music and the play seem to indicate that Citipointe enjoys a substantial amount of funding, most of which appears to be drawn from a tithing system easily accessed online. It is clear from the service that this Pentecostal church has cultivated a true “scene” that their young followers can easily and readily identify with. Rather than simply holding your average weekly church service, Citipointe has deliberately tailored their youth evening to combine Godly teachings with the modern teenage desire for social inclusion and excitement.

Beyond church services, Citipointe also provide a myriad of activities and groups that further entwine young people into their greater church community. One of these groups, the Red Frogs, is very well known across Queensland as a service that is ever present at events such as Schoolies and music festivals. According to their website the Red Frogs aim to “provide a positive peer presence in alcohol-fuelled environments where young people gather” and “promote and provide non-alcoholic and/or diversionary activities that engage young people in these environments.” However, the religious nature of this organisation is not clearly stated on their website, as it is buried in their “history” section and otherwise not directly referred to. The program accepts direct donations from the public and is also funded by the State Government, receiving $129,000 in 2012-2013, yet only members of Christian churches are able to participate.

Logan Telfer is a Red Frog and the university coordinator for Citipointe Brisbane. He believes that his church is popular with young people because it is “a very modern contemporary church, [with] short services, interactive music, a quick preach you know a half an hour preach just to get short and sharp to the point.” Logan is an active member of the Citipointe community and goes beyond just attending regular services and helping with the Red Frog Crew. “The 6pm Sunday service is where I help out, so its where a lot of the young people come” he says, “that’s when we are just involved in making sure new people feel welcome and connected.” The role of peer groups in establishing relationships with potential members seems to run throughout the Citipointe community. A number of girls at the 6pm service emphasised that they were involved in Citipointe because it was “fun”, “enjoyable” and “everyone just came up and introduced themselves, they seemed to like us straight away”. They did not mention religion as a driving force behind their attendance, instead focusing on the social aspects of the night and the exciting entertainment.

The Citipointe church distributes these professional looking business cards to encourage attendance at their services

The Citipointe church distributes these professional looking business cards to encourage attendance at their services

This casual attendance is not necessarily the norm for Citipointe, with many young people drawn to the religiously devoted aspect of the church. Joash Barnes was introduced to Citipointe Brisbane after he encountered a young Red Frog member named Patches on a drunken night of partying. “I went up to Patches and asked him to pray for me.. he stepped out and did it and then he invited me to Citipointe the next day.” Joash believes that the modernisation of the church has been key to attracting young followers, saying that Citipointe “is keeping up with the times” and actively “creating environments that are fun to be at”. He compares attending Citipointe to his early childhood experiences at other Christian denominations, recalling that he never looked forward to these services or enjoyed them in any way. It appears that Citipointe has modernised just enough in order to to set themselves apart from traditional notions of religions and in doing so has created an environment difficult for young people to resist.

The Brisbane Citipointe church is just one of the many Pentecostal churches across the nation that is attracting new followers. Citiepointe itself has expanded from a single church with 25 members to a worldwide movement of 1000 churches in 31 countries. This expansion confirms the undeniable appeal of a place of worship that incorporates traditional forms of worship in a modern framework of pop music, social media and the utilisation of new technology. The community funding that the church has access to and the tax breaks afforded to all Australian religious institutions have likely aided the Citipointe community in achieving this evolution in how they conduct their services and subsequently spread the word. However, the power of this organisation is obvious and their influence is likely to only increase alongside the slow decline of religious piety in Australia. Only time will tell if the Pentecostal church will continue to appeal to the young people of the nation and so preserve their religion for future generations.

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Portfolio of Evidence – Brisbane’s Young Christians

Members

Alix Lee

Becky Arthur

Luke Faithfull

Main Story
Why Brisbane’s youth are returning to religion

Studies show that there has been an overall decrease in rates of religious affiliation among the Australian public (Australian Bureau of Statistics, 2012). These studies suggest that the decline is linked to a failure to attract young people to engage with religion (Davis & Yip, 2004).

As a result, churches are facing an uphill battle to maintain and recruit young members. The Pentecostal Church, however, is developing a devout following of young worshipers through the successful re-branding and stylizing of traditional teachings. ‘New believers’ are engaged via social media and encouraged to attend services akin to rock concerts for the spiritually inclined. This spiritual subculture of youth is well represented in Brisbane, where Citipointe Church is the most popular place of worship.

We propose to investigate the reasons behind this spike in religious youth in Pentecostal churches by:
+ Attending church services that are specifically targeted at young people (filming footage of sermons, testimonials and worship) to understand the importance of the gathering as a place to discuss and explore similarities in beliefs and reaffirm faith;
+ Interviewing youth worshippers and pastors at Brisbane’s Citipointe Church as well as members of UQ’s Evangelical Society as primary sources to explain how these churches are recruiting youth and why they listen to God’s call;
+ Examining the various tactics used to engage young people, including Citipointe’s virtual presence on Facebook, Instagram, Twitter, blogs and more;
+ Looking at how churches gain new members by ‘encouraging’ current members to go out and recruit ‘new believers’, and,
+ Investigating Citipointe’s various youth outreach programs, like YASociety and Red Frogs, which engage wider sections of youth in a non-religious capacity, yet are treated as another avenue in which to recruit new members and gain recognition for the church.

Our research into the facts and statistics of our story seem to reinforce the idea that fewer young people are identifying as religious, yet certain faiths seem to appeal more to young people than others (ABS, 2013). We discovered that almost a third of church-attending youths identify as Pentecostals, the fastest growing denomination in the country. The 2011 census confirmed this analysis as the number of people reporting as part of the Pentecostal faith increased by one fifth. This data allowed us to form the beginnings of a story angle that we pursued through interviews, observation and further document analysis.

The interviews we conducted with two young religious men were vital, despite the differences between them. The first interviewee was Bryan Tay, a member of UQ’s Evangelical Society and a born again Christian. He discussed the Evangelical Society at UQ, how it is “vital for the community presence and to have a community of people who are going through the same things as you, so at university” and the efforts made by him and others in his church to recruit/save new members. “There’s always a focus in telling of the gospel and sharing with people we know as well as people we don’t know… if someones going to be hit by a car you’re going to tell them and try and save them from it instead of letting them be hit by a car so in that same way you know we want to be sharing with more people so more people can be saved” When questioned about Citipointe/Pentecostal faith he claimed that it “involves a lot more hype and spirit and it doesn’t quite delve into the difficult things which are central to faith”, which is a reason why it might be so appealing to the younger generation.

The second interviewee was Joash Barnes, a member of the aforementioned Citipointe congregation and our key primary source. He gave a lengthy interview where he discussed his motivations for joining the Church, and the catalyst that inspired an invitation from one of his now close friends to attend Citipointe. He attributes Citipointe’s success in attracting young people to their ability to appropriate the teachings in a relatable way that appeals to and engages young people and their various interests.

We also plan on incorporating observational evidence throughout the course of our story. Group members attended church services and Evangelical Society events in order to better understand exactly how this youth religious culture operates.

One of our members attended an ES event designed to “answer the big questions”. It was not specified as an event specifically for members, and all religious affiliations (including agnostics/atheists) were encouraged to attend. The tone of the event was very friendly and encouraging. The introductory speaker said “If anyone would like to talk more about jesus… put your contact details down and we can provide you with information…. Whatever your religious affiliation we are always here to talk”. There was no hostility or fire and brimstone preaching. The talk itself was designed to be highly relevant to youth. Although the speaker did discuss a biblical tale in depth, he kept referring back to modern day problems and issues relevant to students. He discussed “Apps, tv shows, gap year travelling, hanging out, parties, clubs” and how great they may seem but that religion is much more eternal and lasting.

Also important to the narrative we are developing in our story are images and music we hope to incorporate in order to present the fullest experience to our readers. These pieces of multimedia are vital as they will immerse our audience in a way that text can not on its own.

Secondary Angle
How does Citipointe Church make and spend money in Brisbane?

Through its various outreach programs, donations, fundraising and tithing, Citipointe is a lucrative institution. Some of the money is donated to charity, but is the rest simply funneled back into the Church, with significant tax breaks. The Church is not legally required to declare its earnings or pay high taxes—meaning that its spending habits remain secret, and the public unaware of where the money goes. Generous churchgoers have a vested interest and right to know how their money is being spent, and for whom.

According to its website, Citipointe accepts donations for its countless outreach programs, including Red Frogs, Citipointe Ministry College, Community Care, SHE Rescue Homes as well as its community-support projects based in Nepal, Sri Lanka and Vanuatu (Citipointe, 2014). Clicking on the ‘giving’ link atop the right side of the webpage directs users to a new, conveniently vague page that fails to detail their spending habits, or their business ventures that also generate earnings.

In this potential secondary angle, we would want to shed light on some of these earning and spending habits, particularly those which incorporate government funding.

Treatment

Our story offers scope for a diverse range of treatments. At this stage we are hoping to create a multimedia story experience, including a short documentary-style video, a text story with accompanying photos and sound clips of edited interviews. We also hope to play music we have obtained from a Citipointe CD quietly in the background of our page in order to create context, immersing our audience in the  atmosphere of a church service.

Primary and Secondary Source Evidence

Evangelical Society event observations

Bryan Tay key interview quotes

Joash Barnes interview excerpt

Logan Lee Citipointe Interview

Citipointe Church Observations

The Citipointe church distributes these professional looking business cards to encourage attendance at their services

The Citipointe church distributes these professional looking business cards to encourage attendance at their services

Citipointe church has an active social media presence

References

Australian Bureau of Statistics. (2012). Reflecting a Nation: Stories from the 2011 Census. Retrieved from http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/2071.0main+features902012-2013

Australian Bureau of Statistics. (2013). Losing my Religion? Retrieved April 2, 2014, from http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/4102.0Main+Features30Nov+2013

Citipointe Church. (2014). Giving. Retrieved from http://bris.citipointechurch.com/giving

Davis, T. & Yip, J. (2004). Reconciling Christianity and Modernity: Australian Youth and Religion. Advances in Consumer Research, 31, 113-117.